LinkedIn For Busy Business Owners in 3 Easy Steps
LinkedIn is an essential part of your business’ social media strategy. Read on to learn how you can use the platform to grow your network, generate leads, build your credibility with content, and establish brand awareness!
Create a company page
The best way to grow and maintain your following is to provide value with regular company updates. The content you post doesn’t have to come directly from your business. Share news articles to show that you’ve got a pulse on your trade. It also fosters important connections with other leaders in your industry. As always, provide value to your followers and don’t just post the article without context.
Don’t overlook using employee advocacy to amplify your brand’s reach
Your employees are your biggest supporters and brand ambassadors! According to LinkedIn, teams can have 10 times MORE connections than companies have followers. When they re-share your content, you are leveraging their networks and expanding your reach exponentially!
Encourage employees to add their position at your company on their profiles
This adds to your company’s credibility, builds your talent brand, and drives more followers to your page.