Facebook Live Planning Tips

5 Planning Tips for Facebook Live in 2018

Both Facebook and Instagram push your live posts to the front of the line. There is no better time than now to share your story with video in a candid setting! Here are a few key tips for planning your next Facebook Live:

Plan, Practice, Repeat:

Map out your speaking points, audience interactions and call to actions. Be sure to give your audience tips and takeaways that keep them coming back for more.

Choose a catchy title:

This adds to the search-ability of the video when it’s saved as a replay. Consider keywords your audience might be searching for online.

Craft a great description:

Give your viewers context so they watch until the very end.

Plan for the replay:

The FIRST 10 seconds is SO important (especially for the replay). Draft a power-packed statement to set the expectations of the video.

During the video

  • Engage with viewers by asking the audience to:

    • use reaction buttons - Do you love this song? Tap that heart button! 

    • follow your social media pages

    • subscribe to your YouTube channel

  • Prepare questions that inspire audience interaction:

    • Where are you watching from?

    • Have you seen it?

  • Shout out to viewers 

When the segment is done

  1. Post the replay to Facebook

  2. Boost the replay with Facebook Ads

  3. Save the video to your camera roll (tap the download button to save the video to your camera roll so you have a copy of the original for safekeeping)

  4. Tweet a link to the video

*Bonus Facebook LIVE Tips:

  • You can edit the following after the video is published to Facebook: 

    • Add a custom thumbnail, revise title & description  

  • The REPLAY is where most of the views will come from

    • When the video ends The video will be published to the Page so that fans and friends who missed it can watch at a later time. ... Videos will appear in News Feed and on the VAM Page. Once a broadcast has ended, live videos are eligible to show up everywhere that other videos appear.

  • Add captions! DYK? 85% of videos are watched without sound.

Want to see all our tips come to life? We’d be delighted to share a recent case study with you!

Need help planning your LIVE segment on Facebook, Instagram or Twitter? We’re here to help!