Build Online Awareness for F&B Brands
A Guide to Building Online Awareness For Your Food & Beverage Brand
According to research from ScienceDirect, “eating behavior is strongly influenced by social context.” There will always be new food brands coming out, so it is important to have a social media strategy in place to take your brand to the next level.
Keep reading for our guide to building online awareness for your food and beverage brand.
Target Audience
A social media target audience is the specific group of people you want to reach with your social channels. Knowing your target audience is one of the most important steps in building your brand, regardless of the sector you are in. By defining who you’re speaking to, your content will resonate and result in increased engagement.
TIP: Segment your target audiences in order to tailor content that resonates. Build a social media management process to plan ahead, post consistently, and track results.
Health
Why should consumers buy your product? Answer this by showcasing health benefits and nutritional facts!
#ClientLove: See how Blender Bites highlights their smoothie pucks with a focus on health.
Strategy
Build a strategy around what makes your brand unique while establishing a digital presence that your target market will come back to. Here are three simple tips to create an effective social media strategy
#ClientLove: See how BC Blueberries generates content that resonates with consumers.
Exclusivity
Capture the attention of potential customers by having a signature look exclusive to your brand. Highlight flavours and ingredients unique to you!
#ClientLove: For Bite Matters, it’s their house-made Kamut bread crafted with locally sourced organic flours.
Want to implement all these strategies, but just don’t have the time?
Let us take social media management off your plate!
FOOD & BEVERAGE BRANDS WE’VE WORKED WITH
“Social T. has become an indispensable part of the Blue Grouse Estate Winery’s marketing program. Our winery team knew that Facebook, Twitter and Instagram needed to be an integral part of our marketing approach, but we struggled to understand how they worked and how to use them. I asked Tara for a proposal in August last year and shortly thereafter she presented to our winery team. We were impressed not only with her knowledge of social media, but with her connection to our expectation that its use would lead to improved sales and a tangible return.”
“We loved our collaboration with Social T and the results they got for us. As a brand owner it hasn’t been easy ensuring social media teams communicate our brand message accurately and with our passion evident. Tara and her team has listened, adjusted, been willing to be directed, and now they nail it every time. So happy!”
“I’ve had nothing but great experiences with Tara and Melody of Social T! Very professional and knowledgeable in all things social media management- plus super friendly and flexible.
Tara and Melody coordinated outreach events and created an excellent website for the BC Blueberry Council’s GoBlue BC 2020 online event, and complemented this with tailored social media posts on our pages throughout the two-week campaign. Social T also coordinated photography and videography services for us, who provided excellent footage of our activities and even filmed full interviews! I would definitely recommend the Social T team if you need help amplifying your social media presence and engaging your audience. Excited to work with them further :)”