Social Media Q & A
6 FAQ’s from Financial Advisors
The benefits of an active social media presence extend far beyond personal branding. What does it take to grow on social media in an ever-changing digital world? Having helped North America’s top financial services organizations, we’re answering the most commonly asked questions we’ve been asked. Read on!
How can I be seen as an individual thought leader rather than just an expert within an organization?
Experience, expertise, valuable insight, and unique perspectives take time to cultivate. Here are three steps to grow as a thought leader:
Identify Your Area of Expertise: Be clear, consistent and carve out a niche market where you can build your thought leadership brand and establish credibility in the field.
Develop a Unique Style: Let your personality shine and leverage personal stories that inspire and resonate.
Continue Learning: With industries constantly evolving, staying informed and being ahead of the curve is key to anticipating market shifts and working proactively.
Why are executives inhibited on social media? What are some easy things I can do strategically on social media with limited time?
When we polled a room of 100+ business leaders, the top two challenges they faced with social media were lack of strategy and not having the capacity to manage their presence. Here are five simple strategies to stay connected with your online community:
Optimize your profile
Be personable...not personal
Connect with people you actually know
Engage and showcase thought leadership
Stay informed and up to date with industry trends
How can I tell if social media is working? What does social media “working” even mean?
This all goes back to the goals and objectives set before implementing the social media strategy. Whether it’s brand awareness, website traffic or lead generation, here are three foundational metrics to measure impact:
Engagement: Monitoring the number and fluctuation of “likes,” “comments,” and “shares” is an easy and quick way to see the result of your social media activity, and uncover the type of content your audience enjoys.
Website Traffic: Google Analytics is our go-to tool to track site activity, and see how many visitors come directly from social media channels.
ROI: Overall, what is the return on investment of your social media strategy? Calculate the number of leads generated and converted, or measure brand recognition in a poll.
How much time should I be on social media connecting with clients, liking their comments and getting their news? If my clients and businesses are investing time on social media, how much time should I spend supporting it?
On average, people spend 2 hours and 23 minutes per day on social media, but how long you choose to engage online is up to you! Whether it’s taking 5 minutes out of your lunch hour or leveraging commute time, consistency is key. As you analyze results, you’ll discover what works and what doesn’t.
TIP: Turn on notifications for client accounts so you never miss a post.
Reach out to book a LinkedIn session to learn how to use LinkedIn in just 5 Minutes a Day!
What if I don’t get involved with social media? Will I really miss out? Will I get, keep or lose clients because of this?
Keep in mind that there are nearly 3.5 billion social media users worldwide, and this number is projected to grow! Businesses across industries are seeing positive results from social media marketing.
While it can seem daunting at first, the key to succeeding on social media as an executive is authenticity and providing value with every piece of content.
Don’t feel you have to be on every social platform out there! It’s better to pick one or two and excel at them. Test and experiment with a few different platforms and see which ones feel the most natural.
Here are additional reasons to get involved with social:
Increase brand awareness
Establish thought leadership
Stay top-of-mind with your network
Amplify website content
Generate leads and boost sales
Build a loyal community
Looking to amplify your firm online?
Book a discovery call with our CEO, Tara Clark!
Financial Advisors We’ve Worked With