3 Ways to Improve Your Business’ Social Media Strategy
Need a refresher on how to get your business’ online presence back on track? Here are three ways to improve your social media tactics this quarter.
1. Think Seasonal
Fallen leaves, pumpkins, blanket scarves…now is the time to feature the beautiful colours of fall. By creating a social media calendar, you can plan out the messages you want to share, which channels to share them on, schedule them in advance, and most importantly, post consistently to maintain engagement with the audience. In the upcoming months, don’t forget to schedule content about special events such as Thanksgiving and Halloween - get creative and showcase your company’s culture with posts of holiday parties or the team in fun costumes. These organic posts will not only strengthen your business’ online presence but also build credibility and authenticity.
2. Understand target audience
According to research done by AdWeek and Sprout Social, 81% of consumers do online research before making a purchase, and 21% of consumers are more likely to buy from brands that they can reach on social media. When shoppers look up a business on social media, they want to see an active account that not only has information about products and services, but also offers industry expertise, showcases the company’s personality, and engages with your online community. This is the chance to showcase what the brand is all about and attract qualified leads!
3. Track, analyze, take action
Social media analytics are an effective way to track measurable results, enabling you to figure out what is or isn’t working for your business and competitors. Proactively monitoring feed and engagement activity alongside that of the competition allows you to swiftly adapt or respond. Take a look at the social media pages’ history: what works and what doesn’t? Which posts have followers engaged with most? Knowing this will help you map out content more strategically for fall!