How Social Media Training Can Lead to Long-Term Success
Social Media Training Can Help Your Team Thrive
As of 2021, social media training has already become mandatory in several large companies, including Dell, Intel and IBM. We are now into 2023, and according to Hootsuite, pandemic uncertainty has since been replaced by talk of a recession, inflation and a decrease in consumer spending. Despite this news, social media marketers have found their positions to be mostly stable. In fact, it is the perfect time to invest in social media training and prep your brand for long-term success.
According to Forbes, PepsiCo, Adidas, HP and Sprint consider social media not just a part of the company’s core training curriculum, but also an important element of their overall recruitment messaging, ‘stressing the employee benefit of receiving social media literacy training’.
USE SOCIAL MEDIA TRAINING TO BUILD A FOUNDATION
By now, most companies recognize the value and importance of social media in building brand awareness, driving sales and establishing thought leadership. However, many are inexperienced with it as a whole and hesitate to implement it in their business, beyond sporadic posts.
Some common questions we hear from prospects are, “How can we be more creative on our company’s social media feeds?”, “Our marketing team doesn’t have the time to plan and post on social media, what tips can you provide?”, “Does my traditional business need to be active on social media?”, and our favourite, “Are we using social media as efficiently as we can be?”
These are all valid queries; Social media can seem overwhelming to those who are either too busy to take it on alongside their regular duties, or feel the market is too saturated. Thankfully, that’s why training is such a valuable investment! It fills knowledge gaps and leaves you with a clearer understanding of what you’re doing well, and where you can improve. Here are three key reasons why social media training—no matter your industry—is a must.
Social media training provides long-term success and stability
Oftentimes, businesses looking to improve their social media marketing aren’t sure where to begin, so effective training demystifies social media on a micro and macro level. You will work directly with an expert “guide” that shows you what platforms to be on and the core tools you’ll need to maintain a consistent, optimized presence online.
At Social T., our social media training works in tandem with the customized, comprehensive strategies we create for businesses. Depending on your goals, we delve deeper into how to leverage individual platforms like Google My Business, LinkedIn, Instagram and Facebook for your industry. By the end of each training session, you come away with a simplified understanding of social media best practices, and no more overwhelm.
Related reading: 3 measurable metrics to expect from an active social media presence
Stay up-to-date on industry insights and trends
As social media experts, we are constantly staying updated on the latest social media trends and tools, and we know exactly how to implement these to benefit businesses.
Social media training offers detailed insights on which new trends and features your business should utilize, and why. When Social T. worked with BC Blueberries, we knew that since they are a community-focused association that shares educational content, they would greatly benefit from Instagram’s latest “Guides” feature to share new BC Blueberry recipes and health benefits.
Our training programs teach you recent trends and features in a clear, visual way, with expert insights on when and if they are worth implementing for your own business.
Learn the correct way to engage online
A popular social media metric for success is follower growth, but it isn’t the only core ROI you should be measuring. Engagement—or the amount of comments, tags, likes and shares—is an absolute must for growing a solid social media presence. As Hootsuite expertly puts it, the most significant measure of social media success is an engaged audience, not just a big one.
Related reading: How to turn engagement into sales
But there is no one-size-fits-all approach to engaging on social media. For example, how a Real Estate advisor engages with their community on LinkedIn will be vastly different from how a food brand or law firm engages online. That’s where social media training comes in. Practical training looks at your particular business and industry and outlines what type of engagement you should be working to obtain. This level of education can also help you avoid any engagement missteps, such as inauthentic activity on social.
Tap Into Government Grants to Train Your Team
Businesses based in British Columbia can lean into learning by accessing government grants specifically meant for training. Master social media with the help of funding programs designed to up your team’s digital know-how. Be sure to act quickly and book a call with us about these opportunities today. Funding is limited and highly competitive.
There you have it! The world of social media is exciting and full of possibilities, and expert training can help unlock these opportunities for your business.
Master Social Media Best Practices with Social T.
Learn the ropes of social media marketing in six comprehensive one-hour sessions with us. Each session is fully customized to your company’s strategic and learning goals and designed with ROI in mind.
To connect directly with our Founder & CEO, Tara Clark, to learn more about our training packages and provincial grant programs, book a discovery call.
“I recently had the pleasure of working with Tara and SocialT on a couple of LinkedIn training sessions for staff at my company. She is friendly and super knowledgeable about all things LinkedIn. I look forward to collaborating and learning more from her about social media in the future!”
“Tara and the entire team at Social T have been a pleasure to work with. Professional, responsive and always there to help when you need them. From crafting an optimized online presence to providing comprehensive team training and reporting package - they truly offer the entire package. Thank you!”