Social Media Glossary


Facebook has many algorithms that determine who sees a post and how many people see it. A boosted post is a post that you pay Facebook to show higher up on a selected audience’s Newsfeed. The amount you pay is directly related to how many people will see and interact with your post.


A Boomerang is a mini-video loop that you take in Instagram that plays forwards and then backwards. You can catch about 1 second of a video with Boomerang. You can take one with the Boomerang app, or directly in Instagram Stories.


Content marketing continues to grow through cross-channel strategies. One phrase popping up more frequently is digital marketing. This includes things such as:

  • Website content
  • Content development
  • Content optimization
  • Website performance optimization


Measuring engagement on each social media channel is different depending on the site. An engagement is essentially when someone views or interacts with your post. Common engagements are impressions (number of people who view your post), likes, comments, shares.


A social networking website where users can add friends and send them messages, and update their personal profiles to notify friends about themselves. Users can also join networks organized by workplace, school, or college. Example: Social T. Business Page


A term used on Twitter and Instagram when receiving another user's post in your feed.


The term used when adding someone on Facebook to your network.


The growth of a social media account is measured by the amount of people who like or follow your page or account. Your account ‘grows’ when more people like and engage with your content over time.


The # symbol, called a hashtag, is used to mark keywords or topics when posting on social media. It was created organically by Twitter users as a way to categorize messages, but all social medias now use hashtags to group subjects. Anyone searching the hashtagged subject will be able to see your post if you use a hashtag.

Popular hashtags for our clients include: #BCWine #BottleShots #NectarYoga #Athleisure


A clickable image or text that brings you to another web page or document.


A social media user who can reach a significant audience and drive awareness about a trend, topic, company, or product. From a marketer’s perspective, the ideal influencer is also a passionate brand advocate. However, influencers often try to remain impartial toward brands in order to maintain credibility with their hard-earned audiences. Successful influencer strategies usually involve the coordination of Marketing, Customer Service, and Public Relations teams.


A platform to take photos and share them as posts. Instagram offers many fun filters to apply to your photos before posting. 


News and information that is not “social” by its nature. Instant Media (IM) is now a legitimate form of news dissemination and organisations worldwide and businesses must rethink their media strategies to accommodate IM as a functional tool to deliver fast targeted news and information. 

It takes a well thought out strategy to succeed. Engaging content, well produced by knowledgeable producers is the key. They must have access to and experience with the subject matter, and diversity and production values are still paramount. Results are measurable and affordable. 


A term used on Facebook to give positive feedback or connect with things you care about. You can "Like" content that your friends post or Pages that you want to connect with on Facebook. When you post to your business page, monitor how many Likes your post receives - this is how you can connect directly with your customers. As a business, you can also Like another business or friend's post to throw support their way.


A social networking site designed specifically for the business community. Connect with people you know professionally through people you know. 


Describes the number of unique people who view your content without paid promotion. The distinction between organic and paid reach is, of course, that the former is free. People come across this content through the feeds, streams, posts, pages of their contacts—usually friends, family, colleagues, trusted brands, and cats/dogs.


A picture uploaded to your social media profile to indicate who you are. 


The practice of connecting with an online community around current events, trends, and customer feedback.


Retargeting is an online advertising technique that involves targeting web visitors who expressed an interest in your products or services. This is accomplished by placing a small tracking tag on your website. Once visitors come to your website, you can then target them as they visit other websites including Facebook, news sites, blogs, or other online media. The rationale is that these visitors are your best chance to make a sale so instead of advertising to strangers, you spend your budget on prospects who have already visited your website. Other advanced uses include targeting custom audience segments (using data you’ve collected from other sources such as a CRM system or Facebook), offering shoppers who abandoned your check-out a special deal to come back, and building lists of valuable prospects to target (such as visitors who viewed 25+ blog posts and visited specific product pages).


To repost another user's message on the social networking site Twitter, usually abbreviated as RT.


Acronym for Search Engine Optimization. A good beginner's guide to SEO can be found at SEOmoz.


The act of tracking online conversations for exact words, phrases or brand names. We use Sprout Social to gain intelligence on specific analytics.


A platform that users join to share content with other members. Small businesses can engage at a personal level with other members of the platform when they post. Examples: Facebook, Instagram, Pinterest, Twitter...


A term for the tools and platforms people use to publish, converse and share content online. The tools include blogs, wikis, podcasts, and sites to share photos and bookmarks.


Using keywords, hashtags, or social media names to let a person, subject or idea know that you're talking about them, with them, or to them. If you want your post to show up on another users feed, you write their social media name with an @ symbol ahead of it so they become "tagged". If you're using hashtags, incorporate the hashtag in your post. Also called Labels.


A social networking service where users send text and image messages. Follow us @socialtyvr!


A message sent through Twitter to friend that is limited up to 140 characters.


A social media site where businesses are reviewed by people (called Yelpers) and rated on a 1-5 star system. Users can upload images to Yelp to add to their review. You can search for a business, restaurant or see what's getting reviewed close to where you are - and you can decide if you want to go there.


A social media platform for sharing video content. You can create a "channel" to share your videos publicly or privately. You can also create an account to track the videos you watch and other YouTube members who post content.

 Source: Constant ContactHootsuite