Today, Tara had the opportunity to do a social media webinar to a group of recruiters based out of Pennsylvania. She originally connected to the team at AAFA in Nashville where she spoke about how to amplify recruitment businesses using social media. We received some great questions from the team and wanted to answer them in a blog post!
1. When posting about specific candidates you placed, do you need to get their permission? What would a linked case study look like?
Posting client and/or candidate testimonials is a great way to showcase you and your firm’s expertise genuinely and authentically.
We recommend that when you ask them for their testimonial, give them a heads up on where you will be posting it. Simply use their first name and be sure to link your posts to case studies on the company website with additional details of the placement. Creative Technology Resources has some great examples you can view HERE.
2. Where can you find images to use without copyright issues?
Great question! The good news is that when you source content from external news outlets, such as Business Insider or the Financial Times, you’re in luck because the social platform will auto-populate the article’s image. Times when you’re putting out your own content will be when you’ll need to find high-quality imagery.
Option one would be to use free stock images of work spaces, laptops, handshakes, notebooks, etc. from sites such as Unsplash and Pixelbay. But keep in mind that if you’re on Instagram, you need to have good imagery. We always recommend using your own photos versus free stock pictures, otherwise your feed won’t look authentic.
Alternatively, you can hire a photographer for a shoot right in your firm’s office. You can even add a watermark of your logo in the background or corner of the photos. This way, you create a stock image database with photos unique to your company.
3. When are the best times to post?
As a general rule of thumb, around noon during lunch hour and in the evenings after everyone is off work are the best times to post because people usually use their free time to scroll through social media. Sprout Social and Hootsuite have analyzed their user data further by industry, so definitely take a look at their research if you want to learn more.
4. As social media experts, what are some common, cringe-worthy mistakes you’ve seen people make on social media?
Oftentimes we see users making it all about them, rather than posting content that will be a value-add to their followers, or posting too frequently and spamming their followers. Another common mistake is the use of low-quality photos and/or videos, or not having an image at all. Even if you only share one post a week, you want that one post to be captivating, valuable, and stand out from the sea of other posts.
5. Are there services out there that put together case studies or white papers?
Before you go about hiring copywriters, think about the top three things you want to write about. What are your clients or candidates’ pain points? How can your post help solve their problems? Maybe rather than writing a whole case study, you can summarize your expertise in a three-bullet-points post. And do a quick Google search first. You might find that a similar white paper has already been written, and as long as it’s not from a competitor or a source with conflict of interest, simply re-share!
If you want a deeper dive into what Tara talked about, take a look at the presentation: