Build Your Business’ Online Presence with a Social Media Strategy
Social media is an essential tool for your business, but creating a social media marketing strategy may seem daunting with all the talk of analytics, algorithms, and engagement. Here are three reasons why social media is a valuable addition to your business.
What is a social media strategy?
It’s the summary of everything you want to achieve and where you want to be on social media. The more specific you are, the more effective you can be. Having a social media strategy opens up a two-way communication channel that enables you to listen and learn your customers and how they interact online with your brand and your competitors’ brand. It also helps funnel the people in your audience who are most likely to convert and serves as a customer service platform. If done correctly, it even plays a part in boosting your website’s search rankings.
Still wondering why you need a social media strategy? Here are our top three reasons:
1. Build a strong organic presence
Organic marketing on social media refers to when your audience engages with your channels naturally, without the boosting of posts or paid ads. Posting organically not only strengthens your online presence, but also builds credibility and authenticity, increases brand awareness, generates traffic to your website, and in turn grows your domain authority. According to Smart Insights, over three billion people were active on social media in 2018, which means that building an organic online presence enables you to have an extensive reach on your target audience and high-potential leads. We recommend creating a social media calendar so you can plan out the messages you want to share, which channels to share them on, schedule them in advance, and most importantly, post consistently to maintain engagement with your audience.
2. Social media influences buying decisions
According to AdWeek, 81% of consumers do online research before making a purchase and research done by Sprout Social, 21% of consumers are more likely to buy from brands that they can reach on social media. Some complete a quick Google search, but more and more are using social media as a research tool as well. When shoppers look up a business on social media, they want to see an active account that not only has information about products and services, but also offers industry expertise, showcases the company’s personality, and engages with their online community. This is the chance for you to showcase what your brand is all about and attract qualified leads!
3. Stay ahead of the competition
Social media analytics is an effective way to track measurable results, enabling you to figure out what is or isn’t working for your brand, as well as your competitors’. Proactively monitoring your activity alongside that of your competition allows you to swiftly adapt or respond