The 3 biggest mistakes CEOs make on social media
44% of a company’s value is directly linked to the CEO’s reputation. As a leader, you represent your business’ vision, mission, and values on social media, but we suggest you steer clear of these 3 mistakes.
1. Not giving a peek into your life outside the boardroom. Share insights about your industry as a whole, the future of your work, and better yet, what you’re interested in outside of work. Your audience wants to see that you’re a well-rounded and real human.
2. Missing key conversations with potential customers. Hit those like buttons, comment back on someone’s reply or pro-actively interact with influencers in the industry. Joining in on the dialogue will ensure you are seen as a thought leader who hosts impactful discussions.
3. A disorganized social presence. Without a strategy, your social channels can be erratic and not have a unifying purpose. Hire a team to design and manage your online presence. As experts in their field, they’ll blend your values, leadership style and personality into quality content and genuine conversations.