Hiring a Social Media Marketing Agency?
5 Questions to Ask Before Hiring a Social Media Marketing Agency:
Part II
What campaigns are you most proud of and why?
Ask for concrete examples of their best work! How success is measured might differ from one digital strategist to another, so it’s very important to ask why they feel the campaign was a success.
Do I need to invest in photography and videography before I launch my social media presence?
Without a doubt, yes! A strong visual presence will help increase engagement and expand reach. The agency might even offer photography and videography in-house or they can likely refer you to a trusted partner.
How can I stand out from the competition on social media?
With so many businesses active on social media, it can be a little overwhelming to shine online. To combat this, your digital marketing agency will likely come up with a strategic advertising strategy to amplify your business or brand online. During your interview process with the social media agency, ask what their experience with Facebook, Instagram and YouTube Ads is and what your monthly digital advertising budget should be.
How do you stay relevant in the ever-changing social media landscape?
As experts in their field, the social media agency you choose will be on top of industry trends, have a pulse on social media news and attend events and conferences to expand their knowledge.
Still not sure if you should hire the social media agency?
Request testimonials, view online reviews or ask for references!