How to use social media to promote your next business event
Want to make your next business event a success? Here are four tips to create the best event social media campaign!
Create a Facebook event
Facebook is the go-to platform to advertise events.Here are some quick tips to setll-out your next event:
Craft a catchy title
Include a clear description
Add a beautiful cover photo
Be candid about pricing (use Eventbrite to collect payments!)
Stay active on the page up to the day of the event. Posting daily with updates on what’s happening/who will be at the event will build anticipation and replying to users who might have questions will increase the likelihood that they attend.
Share the event across all social media channels
This will make your event easily discoverable across a variety of platforms. Update your photos (cover/profile) to the event. Create an event hashtag to catalogue posts leading up to, during and after the event.
Re-share content from past events
Post imagery from past events to give potential attendees an idea of what to expect and to build credibility e-tag those past attendees, they’ll likely find your current event interesting and engage with the post.
Run targeted social media ads
Facebook and Instagram ads help to reach specific demographics and narrow your posts to a specific geographical location. Save time by boosting your Facebook and Instagram posts, this will have your content appear in the feeds of people who match the exact parameters you set.