There are over 1 billion monthly active users on Instagram, making it the third most active social media channel after Facebook and YouTube. 50% of these users are scrolling through their feed daily, and many actively follow business accounts - 80% to be exact!
Not only does Instagram give potential clients a first visual impression of your resort, it is also an effective platform where potential guests can find you initially, then allows you to give them a deeper insight on your operation. Here’s what you need to know to leverage Instagram to market your golf resort:
#1: Make your feed more visually-appealing, guest-centric and less like ads or promotions
Reach out to golfers that have posted about your resort and feature their content on your feed. This is known as user-generated content (UGC) and not only does it save you the time of crafting a post, but studies found that UGC posts generate a 28% higher engagement rate than regular posts.
#2: Collaborate with local businesses, professionals and community
This can be done in the form of hosting contests, cross-promoting with industry publications, and collaborating with professional golfers.
#3: Specials and short-term items are best shared on Instagram stories
This will keep your feed looking professional while not losing out on promotional opportunities. Instagram Stories have over 500 million active users daily, and according to Sprout Social, 1 out of 3 of the most viewed stories come from businesses.
#4: Optimize your posts.
Add locations, tag related accounts and use hashtags to gain a broader reach.
#5: Advertise strategically.
Set a monthly budget for ads. This will help target your desired guest and result in increased page likes, more followers, maximized exposure, traffic to your website, and ultimately bring more people to the resort!