With over 2 billion active users on Facebook worldwide, it is no doubt the most popular social platform we have today. Facebook is great for keeping your audience engaged, with the ability to post mixed media content and connect with followers.
Facebook makes finding your golf course online convenient and easy, and is the perfect platform to build and enhance guest relationships, increase resort exposure, and grow an online community. Here’s what you need to know to leverage Facebook to market your golf resort:
#1: Include effective call-to-actions
On Facebook, share a link but include a call to action such as “Click here to book your training”, “Learn more about summer golf”, or “Meet with our events team.”
#2: Drive traffic back to your website
Write and publish blog content on your website to establish the golf resort as an industry thought leader. Then, share the blog post links on Facebook to drive traffic back to the website.
#3: Plan and schedule content
Select a monthly theme and relate all social media content to it. Some content ideas include showcasing the course scenery and special events such as tournaments and weddings.